iProfile

iProfile operated as a specialized business intelligence provider, carving a niche in sales intelligence for the technology sector. Founded in 1993 by Elias Zelkha, the company was a family-owned business before taking on a majority investment from private equity firm Virgo Capital to fund further expansion.

The firm’s business model was centered on a subscription-based service, delivering granular data to the sales and marketing organizations of technology vendors. Its client roster included high-caliber technology corporations such as Adobe, Dell, and IBM. The core value proposition was providing deep insights into the IT departments of large-scale enterprises, primarily Fortune 500 companies across the United States and Europe. This intelligence enabled clients to more effectively target their sales efforts.

iProfile's platform delivered comprehensive profiles on company IT structures, key decision-makers, and purchasing habits. One of its key products, SalesIQ, integrated directly into client CRM and sales force automation systems. This application provided real-time business information, professional contacts, and critical sales triggers, thereby streamlining the sales process and shortening the time to revenue for its users. The company's strategic focus culminated in its acquisition by DiscoverOrg in August 2015. This move was a key part of DiscoverOrg's strategy to expand its global footprint, integrating iProfile’s database covering the Asia Pacific and Latin America to create a more comprehensive global sales intelligence solution.

Keywords: sales intelligence, IT spending, B2B data, contact database, technology sales, lead generation, account intelligence, go-to-market, DiscoverOrg acquisition, Elias Zelkha, Virgo Capital, CRM integration, IT decision makers, sales triggers, marketing intelligence, enterprise technology, corporate IT profiles, sales prospecting, account-based marketing, global contact data