iProf Learning Solutions

iProf Learning Solutions India Pvt Ltd, established in 2009, operates within the Indian education technology market, focusing on digital content delivery for test preparation and school curricula. The company was founded by Sanjay Purohit, an alumnus of IIT Bombay and a gold medalist from IIM Ahmedabad. Purohit's diverse background, which includes time as an Indian Administrative Service (IAS) officer and a business restructuring specialist in the US for firms like LMCO, provided him with a distinct perspective on both India's educational gaps and scalable business models. This experience informed the company's strategy to address the scarcity of quality teaching and low broadband penetration in smaller Indian cities.

The company's core business revolves around providing educational content through a hybrid online and offline model. Clients are primarily students preparing for major competitive entrance exams such as IIT JEE (engineering), AIPMT/NEET (medical), and CA-CPT (chartered accountancy), as well as students in grades IX to XII. Revenue is generated through the sale of this content, which is delivered on various platforms. The business model initially started as a direct-to-consumer (B2C) approach, later pivoting to a business-to-business (B2B) model through partnerships with schools and tablet manufacturers.

iProf's flagship offering was a proprietary 7-inch touchscreen tablet bundled with educational materials. This solution was designed to overcome infrastructure challenges by allowing students to download content at designated 'iStudy zones' and then use it offline. The content includes video lectures from established faculty, animated concepts, digital notes, and practice question banks. This multi-faceted delivery—via tablets, PCs, SD cards, and mobile apps—ensured accessibility even without consistent internet. Over time, the company expanded its offerings to include products like 'XtraClass' and 'SchoolEra', a school management platform, and formed content partnerships with publishers like Macmillan and McGraw-Hill Education.

The venture secured significant financial backing to fuel its operations and expansion. It raised a Series A round of $6 million in 2011 and a subsequent Series B round of $9 million in late 2013, led by Daily Mail Group Information (DMGI) with participation from existing investors Norwest Venture Partners and IDG Ventures India, bringing its total funding to over $15 million.

Keywords: e-learning, education technology, test preparation, IIT JEE coaching, NEET coaching, CA-CPT, digital learning, offline education, tablet learning, K-12 education, Sanjay Purohit, SchoolEra, XtraClass, Norwest Venture Partners, IDG Ventures India, competitive exam prep, online tutorials, education content delivery, Indian edtech, mobile learning, study material, digital library, B2B edtech, learning management system, exam preparation India, video lectures, educational content