IPresent

iPresent operated as a sales enablement platform, functioning as a Software-as-a-Service (SaaS) business. The company was established in 2011 by Phil Lenton and had its headquarters in Alton, United Kingdom. In 2012, the company secured a grant from MassChallenge.

The firm's core business was providing software that allowed marketing teams to distribute content to their sales counterparts. This platform enabled sales professionals to create more compelling presentations, aiming to increase their productivity and close more deals. It functioned by providing a central online system for managing marketing collateral, which could then be pushed to sales team members' devices, ensuring they always had the most up-to-date materials. The service also included built-in analytics to track which resources were being used most frequently. iPresent supported a wide array of file types, including PDFs, HTML, videos, and image galleries, all accessible through a customizable interface. The business model was based on a monthly credit card subscription, designed to be a self-serve tool for companies of various sizes, with a particular focus on mid-size companies.

A significant milestone in the company's history was its acquisition by the Chicago-based sales enablement provider Mediafly on September 5, 2019. This acquisition was part of Mediafly's strategy to expand its customer base, grow its geographical footprint in Europe, and add new product capabilities. Following the acquisition, iPresent became a Mediafly company, with its operations merging into the parent company over the subsequent months. iPresent's CEO, Keith Parrish, transitioned to the role of EVP of European Operations for Mediafly, and CTO Neil Bostrom joined Mediafly's engineering team. The merger aimed to combine Mediafly's enterprise-grade features, such as advanced permissioning and content management, with iPresent's user-friendly interface and self-service model, making sales enablement technology more accessible to teams of all sizes.

Keywords: sales enablement, content management, presentation software, sales productivity, marketing collateral, digital marketing optimization, SaaS, B2B software, sales analytics, content distribution, Mediafly acquisition, sales tools, mobile sales, interactive presentations, lead engagement, sales performance, CRM integration, enterprise software, European technology