iono.fm
Online audio platform providing podcasting, live-streaming & audio advertising & other value-added audio services to content providers.
| Date | Investors | Amount | Round |
|---|---|---|---|
| investor | €0.0 | round | |
ZAR4.0m | Seed | ||
| Total Funding | 000k | ||
Iono.fm is an online audio platform that specializes in providing podcast and live streaming services. Founded in 2008, the company initially aimed to create a world-class podcast platform tailored for developing markets by offering very low data rates. Over the years, Iono.fm has served millions of podcasts to users in Sub-Saharan Africa, leveraging mobile networks to reach a broad audience. In 2015, the company expanded its offerings to include a radio streaming service, also designed to benefit from low data rates.
Iono.fm's core services are highly praised for their extensive reporting capabilities, high reliability, and excellent customer support. The platform continually evolves, adding new features to enhance customer value. One of the standout features is its dynamic ad insertion engine, which allows advertisers to reach a valuable niche audience—podcast listeners—who are highly engaged with the content. This engine supports flexible campaign budgets, accommodating both small and large-scale advertising efforts.
The company's business model revolves around monetizing its audio content through advertising. By dynamically inserting and removing audio ads, Iono.fm offers a robust solution for podcast monetization. The platform provides detailed, up-to-the-minute listener analytics through an online dashboard, enabling advertisers to optimize their campaigns effectively. Additionally, Iono.fm's delivery network supports unlimited simultaneous listeners, ensuring a seamless experience for users.
In summary, Iono.fm operates in the digital audio market, serving podcast creators, radio stations, and advertisers. The company generates revenue primarily through advertising, leveraging its dynamic ad insertion technology to maximize ad revenues. Key features include low data rates, extensive reporting, high reliability, and excellent customer support.
Keywords: podcast, live streaming, low data rates, dynamic ad insertion, Sub-Saharan Africa, advertising, analytics, mobile networks, radio streaming, niche audience.