Inzpire.me
Platform where brands and influencers connect.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor investor investor | €0.0 | round |
| N/A | €0.0 | round | |
| investor investor | €0.0 | round | |
| investor investor investor investor | €0.0 | round | |
| investor | €0.0 | round | |
* | N/A | Acquisition | |
| Total Funding | 000k | ||
| EUR | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|---|---|
| Revenues | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % growth | 687 % | 88 % | 128 % | 79 % | 4 % | (19 %) | 19 % |
| EBITDA | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % EBITDA margin | (48 %) | (29 %) | (8 %) | - | - | - | - |
| Profit | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % profit margin | (50 %) | (35 %) | (18 %) | (13 %) | (52 %) | (62 %) | (54 %) |
| EV | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| EV / revenue | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
| EV / EBITDA | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
| R&D budget | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
Source: Company filings or news article
Related Content
Inzpire.me, founded in Oslo, Norway, in 2016 by Mats Lyngstad and Marie Mostad, operates a data-driven platform for influencer marketing. The company facilitates connections between brands and content creators, streamlining the process of campaign management across various social media channels, including Instagram, TikTok, YouTube, and Snapchat. In July 2023, Schibsted Media Group increased its ownership stake from 25% to 90%, effectively acquiring the company. Following the acquisition, Mostad and Lyngstad have continued in their respective roles as CEO and CPO.
The business serves a diverse clientele, from large multinational corporations like L'Oréal and Universal Music Group to non-governmental organizations such as Unicef and Greenpeace. Its revenue model is subscription-based, offering different tiers for its self-service plans, as well as a full-service option where the Inzpire.me team manages campaigns for a percentage of the budget. For transactions on its platform, the company charges a 5% fee on the booking amount upon completion.
The platform provides an end-to-end solution for influencer marketing. Brands can discover and vet influencers using advanced filters like audience demographics, engagement rates, and pricing. The system includes tools for creating campaign briefs, managing collaborations, tracking content performance in real-time using first-party data, and processing payments through a secure escrow system. A notable feature is the ability for brands to create branded portals where influencers can directly apply to collaborate. The platform also automates the detection of posted content and provides analytics on reach, engagement, and conversions to help clients optimize their marketing strategies.
Keywords: influencer marketing, content creator platform, brand collaboration, social media campaign management, influencer discovery, campaign analytics, creator marketplace, AdTech, Marketing Tech, digital advertising, Schibsted, Mats Lyngstad, Marie Mostad, Oslo startup, Nordic tech, social media analytics, influencer relationship management, content marketing, automated reporting, brand portals