Inveterate, Inc

Inveterate, Inc. provides a loyalty experience platform specifically for Shopify merchants, aiming to replace traditional points-based reward systems with membership-based programs. The company was founded in 2021 by Dylan Whitman and Sam Webb, who serve as CEO and CTO, respectively. Whitman's background includes co-founding and leading the e-commerce agency BVA, where he worked with major direct-to-consumer brands and identified the limitations of existing loyalty models. This experience directly informed Inveterate's mission to address the rising costs of customer acquisition by fostering deeper, recurring relationships between brands and their customers.

The company's core offering is a software solution that integrates natively with Shopify, allowing direct-to-consumer brands to create highly customizable loyalty programs. Inveterate's business model centers on enabling merchants to generate recurring revenue through these programs. Clients can design various structures, including free-to-join tiers with basic perks, paid monthly or annual memberships with exclusive benefits, and spend-based or hidden VIP tiers. This flexibility allows merchants to tailor their loyalty strategy to specific business goals, whether it's increasing average order value or monetizing customer loyalty directly.

The platform's key feature is its departure from margin-eroding discounts and points systems in favor of benefits like store credit/cash back, free shipping, member-exclusive products, and early access to sales. By offering tangible value on every purchase, Inveterate seeks to change customer behavior to encourage more frequent and larger purchases. The software is designed to be user-friendly for marketers while also providing API access for developers who need more tailored solutions. It integrates with other key e-commerce tools such as Shopify POS, Klaviyo, Postscript, and Gorgias. Since its founding, Inveterate has raised $8.36 million in funding and serves a range of high-growth Shopify stores.

Keywords: loyalty experience platform, Shopify loyalty, membership programs, customer retention, recurring revenue, D2C loyalty, e-commerce memberships, store credit rewards, paid loyalty programs, customer lifetime value, Shopify Plus, e-commerce SaaS, Dylan Whitman, customer engagement, brand loyalty, VIP programs, subscription model, retention marketing, e-commerce technology, customer relationship management