Inverted Edge
A curated ready-to-wear collection of unique and exclusive pieces from fashion designers.
| Date | Investors | Amount | Round |
|---|---|---|---|
$1.6m | Series A | ||
| Total Funding | 000k | ||
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Inverted Edge was a Singapore-based e-commerce platform that operated in the high-end fashion retail market. The company was incorporated on May 8, 2012, and founded by Debra Langley. It officially launched its website in March 2013, showcasing a curated Spring/Summer collection from 35 designers across 10 countries. The business model focused on acting as an advocate for new and independent fashion designers from the Asia-Pacific region. Inverted Edge handled logistics, marketing, inventory management, and customer service, providing a global showcase for designers to reach consumers.
The platform's core offering was a curated collection of contemporary, ready-to-wear apparel and accessories. It sought to differentiate itself by focusing on exclusivity through Limited Edition items and special collaborations, a departure from mass-market e-commerce players. This strategy involved working with rising designers to create unique capsules and pre-order items. In February 2013, even before its official launch, Inverted Edge secured SGD 2 million (approximately USD 1.6 million) in funding from investors including IncuVest, Accel-X, and private backers, with participation from the Singaporean government's National Research Foundation. The company aimed its services at stylish, global consumers in markets like the US, UK, Australia, Singapore, and Hong Kong. To enhance customer experience, the company organized physical events, such as an Open House for its first anniversary in 2014, which included opportunities to meet designers and book styling sessions.
Despite its initial funding and curated approach, Inverted Edge ceased operations. The company underwent a creditors' voluntary winding up and is listed as dissolved. According to PitchBook data, the company's status became "Out of Business" following a liquidation event dated August 1, 2017.
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