Invert

Invert operates as a specialized carbon finance and project development firm, focusing on investments in high-integrity carbon reduction and removal projects. Founded in 2021 and headquartered in Ottawa, Canada, the company emerged from its predecessor, The Net Zero Company Ltd., with an expanded leadership team. Andre Fernandez, one of the co-founders and CEO, was motivated to address climate change after his home countries of Dominica and Antigua were devastated by hurricanes, a personal experience that now drives the company's mission. The leadership team includes Executive Chairman Mark Zekulin and Co-CEO Rade Kovacevic, both of whom previously held senior executive roles at Canopy Growth Corporation, bringing experience in scaling businesses in complex regulatory environments.

The company's business model centers on two primary activities: financing carbon projects and providing climate solutions for corporate clients. Invert invests directly in a diverse portfolio of carbon projects, including nature-based solutions like forestry and technology-based methods like biochar production and carbon mineralization in concrete. Through upfront capital investments and streaming agreements, Invert secures a long-term supply of carbon credits. These high-quality, verified credits are then sold to businesses to help them offset hard-to-abate emissions and meet their climate targets. This model generates revenue that is reinvested into new climate projects. The firm works with corporate clients, typically chief sustainability officers, to develop comprehensive decarbonization strategies. Invert has also developed a mobile app that allows individuals to calculate their carbon footprint and purchase credits from projects the company supports, such as those with BC Biocarbon and Aperam Steel.

Since its inception, Invert has achieved significant milestones. In August 2022, the company closed a $25 million CAD financing round led by Altius Minerals to expand its project portfolio and develop its app. Invert has established major partnerships, including a $30 million agreement with CarbonCure Technologies, the world's largest of its kind for carbon mineralization credits. The firm also collaborates with Ripple to co-invest in carbon credit generation projects. Underscoring its commitment to social and environmental standards, Invert became a certified B Corporation in November 2023, achieving a B Impact Score of 90.7, well above the median score for ordinary businesses.

Keywords: carbon finance, carbon credit origination, carbon removal projects, decarbonization solutions, corporate climate action, nature-based solutions, biochar, carbon mineralization, carbon offsetting, emissions reduction, B Corp, voluntary carbon market, climate finance, sustainability consulting, carbon project investment, carbon credit streaming, corporate sustainability, climate tech, environmental services