Liberare
Easy-to-put-on bras for women, developed to be comfortable, support all sizes, and not sacrifice style, available in wire-free designs and approved by occupational therapists and hand therapists.
| Date | Investors | Amount | Round |
|---|---|---|---|
* | $1.0m | Seed | |
| Total Funding | 000k | ||
Intimately.co is a pioneering startup that specializes in adaptive bras and underwear designed for women with disabilities. The company addresses a significant gap in the fashion industry by offering undergarments that are not only functional but also stylish. Their products feature front-opening designs and the latest technology to make dressing easier for everyone, particularly those with physical challenges.
The primary clientele for Intimately.co includes women with disabilities who find it difficult to use traditional bras and underwear. By focusing on this underserved market, the company aims to provide a sense of liberation and empowerment through accessible fashion. Intimately.co operates within the adaptive clothing market, a niche yet growing segment of the broader fashion industry.
The business model of Intimately.co is direct-to-consumer (DTC), meaning they sell their products directly to customers through their online platform. This approach allows them to maintain control over the customer experience and gather valuable feedback to continuously improve their offerings. The company generates revenue by selling adaptive bras, underwear, and related products such as prints and stickers.
In addition to its product line, Intimately.co fosters a sense of community among its customers. The website features a forum called "Let's Get Intimate," where users can share stories, follow community guidelines, and engage with others who face similar challenges. This community aspect not only enhances customer loyalty but also provides valuable insights into the needs and preferences of their target market.
In summary, Intimately.co is revolutionizing the lingerie market for women with disabilities by offering adaptive, fashionable undergarments. Their direct-to-consumer model and strong community focus set them apart in the adaptive clothing market.
Keywords: adaptive bras, disability-friendly, front-opening, lingerie, direct-to-consumer, empowerment, accessible fashion, community-focused, niche market, innovative technology.