Inthegame

Based in Tel Aviv, Israel, Inthegame was established in October 2015 by co-founders Aviram Sharon and Itai Arbel. The company, legally known as Synced Apps Technologies Ltd., operates as a business-to-business (B2B) software-as-a-service (SaaS) provider. It targets streaming platforms, broadcasters, and video content owners with its AI-powered video engagement and monetization platform.

Co-founder and CEO Aviram Sharon brings extensive experience in sales and marketing, having previously worked with major brands like Forbes and CBS. Co-founder and CTO Itai Arbel has a background in the engagement space, having previously sold one company and led another to profitability. Yaron Kottler, another co-founder, was the CEO and co-founder of Qualitest, which was acquired for over $400 million. The company has secured total funding of at least $1.8 million through multiple seed rounds, with investors including FUSION, Techstars, Shaked Ventures, and Charlton LTD.

Inthegame's core offering is a patented technology that enables interactive in-stream overlays for both live and on-demand video content. This no-code solution allows clients to add gamified and social elements such as polls, quizzes, and competitions directly into their video streams, without requiring viewers to download a separate application. The platform is designed to increase viewer engagement and create new revenue streams for content providers. Monetization features include server-guided ad insertion, pause ads, split-screen ads, and shoppable video capabilities that can connect to storefronts like Amazon and Shopify.

The technology integrates with various video players and platforms, including Twitch and Brightcove, and is compatible across connected TVs (CTV), mobile apps, and desktops. Inthegame has conducted pilots with major broadcasters like CBS and provided its technology for events such as the U.S. Open Golf tournament. The company's business model centers on generating incremental revenue for its clients through these enhanced, interactive advertising units and viewer engagement tools.

Keywords: video engagement, content monetization, interactive video, viewer interaction, streaming platform tools, in-stream gamification, live video engagement, VOD engagement, CTV advertising, no-code platform, shoppable video, broadcast technology, SaaS, B2B, interactive overlays, fan engagement, video advertising, digital media, ad-tech, contextual advertising