Intersections
A leading provider of identity risk management, privacy protection, and other subscription-based services for consumers.
| Date | Investors | Amount | Round |
|---|---|---|---|
| N/A | €0.0 | round | |
| N/A | €0.0 | round | |
$20.0m | Post IPO Debt | ||
| Total Funding | 000k | ||
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Founded in 1996 by Michael Stanfield, Intersections Inc. was a key player in the identity risk management and privacy protection services market. The company pioneered consumer credit monitoring and delivered a suite of products to help consumers and businesses manage risks associated with their digital data. Its primary consumer-facing brand was Identity Guard®, which offered various subscription-based services. These services included credit monitoring, internet surveillance of personal information, identity theft recovery assistance, and reimbursement insurance. Intersections served both individual consumers and corporate clients, providing solutions like security breach remediation and pre-employment background screening.
The company's business model centered on subscription-based revenue, marketing its services through partnerships with financial institutions and other major corporations, as well as directly to consumers under the Identity Guard® brand. A significant milestone for the company was its initial public offering in 2004. Over the years, Intersections expanded its offerings by integrating new technologies, such as anti-keylogging software, to combat evolving online threats.
In a strategic move to create a more comprehensive digital security solution, Intersections was acquired in January 2019 by WC SACD One, Inc., a joint venture formed by iSubscribed, WndrCo, and General Catalyst. Following the acquisition, Intersections ceased trading on the NASDAQ and became a privately-held company. It was subsequently merged with iSubscribed, and the combined entity was rebranded as Aura. This merger aimed to combine Intersections' expertise in identity theft protection with iSubscribed's digital threat protection offerings, creating a unified platform to simplify cybersecurity for consumers. Hari Ravichandran, the founder of iSubscribed, took over as CEO of the new entity, driven by his own negative experience with identity theft.
Keywords: Intersections Inc., Identity Guard, identity risk management, privacy protection, credit monitoring, data breach remediation, Michael Stanfield, iSubscribed, Aura, WC SACD One Inc., identity theft protection, consumer cybersecurity, subscription services, data monitoring, fraud prevention, security software, digital threat protection, personal information security, financial fraud, online privacy