InterCellar

InterCellar is a French company founded in June 2023 by Maxime Garraud and Louis de Bonnecaze that operates a Web3 marketplace for fine wines and spirits. The platform leverages blockchain technology to address issues of traceability, authenticity, storage, and liquidity in the luxury beverage market. For each bottle purchased, a digital twin is created as a non-fungible token (NFT), which represents ownership. This allows customers to buy, sell, and trade the digital ownership of the bottles without physically moving them, which reduces the risk of damage and lowers the carbon footprint. The physical bottles are stored in professional, climate-controlled warehouses. Customers can choose to redeem the physical bottle at any time, at which point the corresponding NFT is 'burned' or destroyed.

The business model connects brands and producers directly with consumers, bypassing many traditional intermediaries. This provides brands with better data on their customers and reduces distribution inefficiencies. Revenue is generated through sales on its primary and secondary markets. InterCellar also offers a loyalty program centered around its '$CELLAR' token, which provides holders with benefits like access to exclusive releases, discounts, and reduced fees. For brands, holding the token can unlock advanced data analytics and reduce commission fees.

The company was born from CEO Louis de Bonnecaze's experience as a wine merchant since 2016 and his interest in cryptocurrency, which led him to launch a wine e-commerce site accepting crypto in 2018. InterCellar secured €1 million in a funding round in late 2023 to enhance its technology and platform.

Keywords: wine NFT, spirits tokenization, Web3 marketplace, digital cellar, blockchain authenticity, fine wine investment, real world assets, RWA, wine traceability, digital twin, luxury spirits, crypto wine market, en primeur NFTs, collectibles, alternative assets, secure wine storage, beverage technology