Intellemo
Marketing made simple like shopping on an e-commerce website, by adopting readymade templates and instant campaigns.
| Date | Investors | Amount | Round |
|---|---|---|---|
* | $360k | Seed | |
| Total Funding | 000k | ||
| EUR | 2022 | 2023 |
|---|---|---|
| Revenues | 0000 | 0000 |
| EBITDA | 0000 | 0000 |
| Profit | 0000 | 0000 |
| EV | 0000 | 0000 |
| EV / revenue | 00.0x | 00.0x |
| EV / EBITDA | 00.0x | 00.0x |
| R&D budget | 0000 | 0000 |
Source: Dealroom estimates
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Intellemo, founded in 2020 by Saurabh Gupta, Tusha Agrawal, and Shivam Varshney, operates as a technology-driven advertising services provider for small and medium-sized enterprises (SMEs). The company's inception traces back to the founders' experiences at various companies where they identified a recurring challenge for businesses: the difficulty in creating and managing effective digital marketing campaigns without significant in-house expertise or large agency budgets. This observation led to the creation of a platform designed to automate and simplify the digital advertising process. Gupta, an alumnus of IIM Ahmedabad and IIT Bombay, brings a decade of experience from roles at major corporations, which informs the company's strategic direction.
The firm's core offering is a suite of AI-powered tools that facilitate the creation, management, and optimization of digital ad campaigns across platforms like Google and Facebook. This service is delivered through a subscription-based model, where clients can choose from various plans. The process begins with an AI-driven system that helps businesses define their target audience and campaign objectives. Following this, the platform generates ad creatives, including banners and videos, and manages the campaign's execution to maximize return on investment. This approach provides SMEs with access to marketing solutions that are typically more accessible to larger corporations.
Intellemo has achieved notable milestones, including securing seed funding from investors such as Inflection Point Ventures, which underscores investor confidence in its business model. The company has reported serving over 500 businesses, indicating a solid client base and market traction since its launch. Its target market consists of SMEs in India looking to leverage digital marketing for growth but lacking the specialized knowledge or resources to do so effectively. By automating key aspects of campaign management, Intellemo aims to deliver tangible results, such as increased leads and sales, for its clients.
Keywords: digital advertising, marketing automation, SME services, ad campaign management, AI-powered marketing, subscription model, lead generation, ad creative generation, performance marketing, martech