Intelimotor

Intelimotor provides a comprehensive software platform for the automotive industry, specifically targeting car dealerships and automotive groups in Latin America. The company's journey began with the convergence of deep industry experience and technological expertise. In 2016, one of the founders, leveraging over 30 years in the automotive sector, established a pre-owned car business. Two years later, in 2018, the other two founders created Botware, a software development firm specializing in automation, AI, and data analytics. This collaboration led to the development of a proprietary software to streamline the pre-owned car business, which officially became Intelimotor in 2019.

The firm operates on a B2B model, offering a suite of tools designed to manage and optimize dealership operations. Its client base includes individual dealers, large dealership groups, automotive associations, manufacturers, and financial institutions. Revenue is generated through tiered subscription plans that provide access to its all-in-one platform, Intelimotor Uno. The platform aims to simplify the entire car buying and selling process, which the company views as inefficient for both buyers and sellers. It was initially developed as an internal tool before being launched as a commercial platform.

Intelimotor's core offering is a technology platform that centralizes and automates dealership tasks. Key features include inventory management, a CRM with WhatsApp integration, and an omnichannel publisher for listing vehicles on major marketplaces. A significant component is its market intelligence capability, which provides real-time data on supply, demand, and pricing of pre-owned vehicles. The data is aggregated from various sources, including online marketplaces like Mercadolibre and Seminuevos.com, as well as transactional information from industry bodies. This allows clients to make data-driven decisions on vehicle acquisition and pricing, and to monitor competitors. The platform also enables clients to create their own exclusive online marketplace, improving the customer experience.

Keywords: automotive software, dealership management system, Latin America auto market, pre-owned car platform, vehicle inventory management, automotive CRM, market intelligence, auto dealer tools, vehicle pricing data, automotive B2B, sales automation, lead management, omnichannel auto sales, dealership technology, used car analytics, automotive data analytics, LATAM auto industry, digital retailing for cars, car sales platform, vehicle appraisal software