Integry
AI-powered, embeddable integrations for SaaS applications.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor investor | €0.0 | round |
| N/A | €0.0 | round | |
| N/A | €0.0 | round | |
| N/A | €0.0 Valuation: €0.0 | round | |
$3.0m | Seed | ||
| Total Funding | 000k | ||
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Integry provides a full-stack, cloud-based platform that enables Software-as-a-Service (SaaS) and AI companies to build and embed user-facing integrations directly into their applications. Founded in 2017 by Mohammad 'Nash' Nasrullah and Yasir Farooqui, the company aims to simplify the process for software builders to offer seamless, native integration experiences to their end-users. Both founders have a background in engineering and experienced the challenges of building and maintaining integrations firsthand at their previous company, Convo, which inspired the creation of Integry. Nash, a serial entrepreneur, previously founded Pring, a mobile social network in Pakistan that was acquired in 2014.
The platform is designed to reduce the development time and resources companies spend on creating and managing API connections. It features a low-code visual builder, customizable UI components, and pre-built connectors to over 300 applications, including popular services like Salesforce, HubSpot, and Slack. This allows product teams to create and deploy custom integration marketplaces within their apps with minimal coding. A key feature is its AI-powered prediction engine, which can determine the appropriate application and function needed based on a natural language prompt from a user. It then handles user authentication and can execute the action, with an optional review step for the user.
Integry's business model is subscription-based, with pricing tiers that scale based on usage, typically measured by the number of end-users or function calls. It serves a range of clients, from early-stage startups to larger enterprises, including notable customers like ClickFunnels and Sendinblue. The company has raised a total of $5.25 million over four seed rounds, with a significant $3 million round in October 2021 led by Bonfire Ventures and Operator Collective.
Keywords: embeddable integrations, integration platform as a service, iPaaS, customer-facing integrations, AI-powered integrations, SaaS integrations, low-code API, in-app marketplace, API automation, application integration, workflow automation, user authentication, function prediction, visual programming, headless calling, full-stack integration platform, API connector, data synchronization, native integrations