IntegralReach

IntegralReach, founded in 2012 by Matthew Emans, John Pruellage, and John Hoctor, operated as a data analytics firm targeting the fragmented media landscape. The company developed a predictive analytics platform designed to provide advertisers with a unified view of consumer behavior across a multitude of digital platforms. By integrating and analyzing data from sources like set-top boxes, smart TVs, and streaming devices, the platform offered actionable intelligence on video consumption patterns.

The core of IntegralReach's business was to help advertisers understand and reach their target audiences more effectively in an environment where viewers are spread across numerous channels and devices. The cloud-based platform analyzed consumer information to generate insights that would inform media buying and advertising strategies. This approach directly addressed the growing difficulty and expense of reaching specific audience segments through traditional methods.

In a significant milestone, IntegralReach was acqui-hired by Rovi Corporation in April 2013, less than a year after its inception. Following the acquisition, the company's intellectual property and technology were integrated into Rovi's own audience analysis solutions. Rovi later acquired TiVo in 2016 and adopted the TiVo brand, further absorbing the foundational work of IntegralReach into a larger media technology ecosystem. The company had also received a $50K grant from MassChallenge in October 2012. Keywords: predictive analytics, media fragmentation, audience analytics, video consumption, consumer behavior, data analytics, adtech, cross-platform advertising, set-top box data, smart TV analytics, Rovi, TiVo, Matthew Emans, John Pruellage, John Hoctor, media intelligence, advertising data, consumer insights, video analytics, acqui-hired