Insurance Noodle

Established in 2000, Insurance Noodle operates as a web-enabled wholesaler of commercial property and casualty insurance products. The company was founded by insurance agents, including Robert M. Rudy and Richard E. Madock, to address the needs of other agents in the small business market. Its core business revolves around providing independent insurance agents with a platform to access, quote, and bind policies from multiple carriers through a single-entry online system.

The company's business model centers on empowering independent agents by offering them the market access and technological leverage typically enjoyed by larger agencies. Agents who become members pay an annual fee, which grants them unlimited access to the placement portal for all licensed producers within their agency. This structure eliminates the need for individual agents to secure direct appointments with numerous "A" rated carriers or meet minimum production requirements. Insurance Noodle provides products for a vast range of business classes across commercial lines, including BOP, workers' compensation, umbrella, commercial auto, and professional liability. It has also expanded into personal lines for home and auto.

The platform's key offering is its technology, which streamlines the insurance procurement process. Agents can submit a single application to get quotes from multiple available carriers, tracking all their accounts through a personalized online dashboard. This system supports the entire lifecycle of a policy, from application and rating to issuance, servicing, and renewals. In addition to the technology, Insurance Noodle provides a human element through a team of licensed product advisors who assist agents with complex risks and product selection. Over the years, the company has undergone significant changes in ownership. It was acquired by Willis Group Holdings in June 2007 and later by Insureon in January 2014. In 2022, Insureon's technology platform, including the assets of Insurance Noodle, was acquired by Bold Penguin, while its digital agency was acquired by Hub International.

Keywords: insurtech, insurance wholesaler, agent portal, commercial insurance, property and casualty, P&C insurance, small business insurance, multi-carrier quoting, insurance brokerage, BOP, workers compensation, commercial auto, personal lines, insurance platform, agent tools, online quoting, MGA, policy binding, renewal management, market access for agents