Insurance

Minsheng Life Insurance Co., Ltd. is a Chinese insurance company established in 2002 and officially opened for business on June 18, 2003. Headquartered in Beijing, it was the first life insurance company in Mainland China primarily funded by private capital. The company was initiated by the All-China Federation of Industry & Commerce and 21 other enterprises.

Minsheng Insurance offers a range of insurance products and services, including life insurance, health insurance, accident insurance, and reinsurance. Its business model is business-to-consumer (B2C), providing various insurance products through multiple channels like individual agents, bancassurance, and online sales. The company serves a broad client base across China and, as of late 2016, had over 5 million customers, 25 provincial-level subsidiary companies, and more than 800 service outlets.

In addition to its core insurance business, Minsheng has expanded into asset management and other related fields. In 2012, it established a wholly-owned subsidiary, Minsheng Tonghui Asset Management, which operates as its asset management arm. This subsidiary later acquired ZheShang Fund Management Co., Ltd, allowing Minsheng Life to enter the mutual funds sector. The company has also established Tonghui Kangyangyou Co., Ltd. to explore services in senior care, health, leisure travel, and real estate investment. More recently, Minsheng has been developing a business model described as "Insurance + Energy."

Keywords: Life Insurance, Health Insurance, Property Insurance, Reinsurance, Asset Management, Mutual Funds, Annuity Insurance, Accident Insurance, Financial Services, China, B2C, Bancassurance, Senior Care, Investment Management, Personal Insurance, Group Insurance, Online Insurance, Risk Management, Financial Protection, Wealth Management