InstaLively

InstaLively

Helps broadcast your event Live in just a single click.

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Acquisition
Total Funding000k
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InstaLively, founded in 2014 by Karthik Vaidyanath, Prakhar Khanduja, and Sooraj Elamana, emerged as a mobile-first platform for live video streaming. The company's primary offering was a service that enabled users to broadcast events live with a single click, directly linking the stream to their YouTube channel. This technology was specifically developed to function effectively on low-bandwidth 3G networks, aiming to democratize online video creation for enterprises by providing a simple and cost-effective solution.

The founding team's background appears to have influenced the company's trajectory. Karthik Vaidyanath and Prakhar Khanduja are both alumni of IIT Roorkee. Post-InstaLively, the founders have continued their entrepreneurial pursuits in related technology and investment sectors. The business initially targeted enterprise clients, securing contracts with notable organizations such as Google, Airtel India, NASSCOM for Start-ups, and the Belgian Embassy. The company's revenue stream was likely based on providing these broadcasting services to corporate and organizational clients.

InstaLively successfully raised capital over three funding rounds, accumulating a total of $120,000. The seed rounds in 2015 attracted a cohort of prominent angel investors, including Rajan Anandan (then MD of Google India), Amit Ranjan (Co-Founder of Slideshare), Rajesh Sawhney (Founder of GSF Accelerator), Anupam Mittal (Founder of People Group), and author Chetan Bhagat. A significant milestone in the company's journey was its acquisition by Hike Messenger, which was reported to have occurred around February 2017. Following the acquisition, the InstaLively co-founders joined the team at Hike Messenger to contribute to its growth and engineering efforts. Prior to the acquisition, the team behind InstaLively had also developed another application called Pulse, a hyperlocal social networking app for college students, which was also absorbed by Hike in the deal.

Keywords: live streaming, video digitization, mobile broadcast, YouTube integration, 3G bandwidth, event broadcasting, enterprise video, Hike Messenger acquisition, angel investment, media technology

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