Insomnia Cookies

Insomnia Cookies operates within the dessert sector, specializing in the late-night delivery of freshly baked cookies. The company has successfully targeted a younger demographic, particularly college students, by offering warm cookies for delivery during late hours.

The business model combines organic growth through the opening of new bakeries with a franchise system. This dual approach has enabled the company to achieve double-digit annual revenue increases. Franchisees are provided with an established business model, comprehensive training programs, and marketing support.

The company's unique selling proposition is its late-night service, which has led to strong brand recognition. Insomnia Cookies has also developed effective marketing strategies to engage with its customer base and adapt to the evolving dessert market.

Keywords: late-night delivery, freshly baked cookies, college students, franchise model, direct-to-consumer, dessert industry, brand recognition, marketing strategies, organic growth, revenue increases