Insight Core

Insight Core Inc., formerly known as Enter-motion, is a digital marketing partner specializing in customer relationship management (CRM) for multi-store retailers and restaurant chains in Japan. The company was founded in September 2003 by Daisuke Shimada and Yoshiteru Takemura. Shimada, after graduating from Keio University and working for the trading company Nissho Iwai (now Sojitz), moved to a venture capital firm where he was involved with the tech incubator NetAge, which sparked his interest in the startup world, leading to the creation of Insight Core.

The company's primary SaaS offering is the "Insight Core" platform, an application-based CRM system designed to help businesses attract and retain customers. This platform provides a suite of tools for digital marketing, including customer relationship management, app development, and operational support, all in one package. Another key service is "MONSTER PASS," a subscription-based portal for restaurant and retail deals. The business model is centered on providing these services to B2B clients, such as Skylark Group, Aeon Group, and FamilyMart, through a one-stop solution that covers consulting, system development, and operational assistance. In May 2023, the company became a consolidated subsidiary of Digital Shift Inc. to enhance its development capabilities and further expand its OMO (Online Merges with Offline) market presence.

Keywords: App CRM platform, retail tech, restaurant tech, OMO marketing, customer acquisition, digital marketing, SaaS, subscription service, MONSTER PASS, customer loyalty, mobile apps, B2B, marketing automation, data analytics, customer engagement, e-commerce integration, store traffic, promotional tools, consulting