Inside Real Estate

Inside Real Estate operates as a privately held software-as-a-service (SaaS) provider, delivering a comprehensive technology platform for the residential real estate market. Founded in 2008 and headquartered in Salt Lake City, Utah, the company established itself with the vision of creating an end-to-end solution to address a market that was underserved by disjointed point solutions. The leadership team, including CEO Joe Skousen and co-founder Ned Stringham, brings a blend of real estate industry experience and software expertise to the firm. Stringham, who became a partner in 2012, has a background as an entrepreneur and technology investor with an MBA from Harvard Business School.

The company's business model is centered on providing its software on a subscription basis, reportedly starting at around $300 per agent per month. Its client base includes real estate brokerages, teams, and individual agents. The firm's growth has been supported by private equity, with Lovell Minnick Partners acquiring the company in 2019, and subsequent investments from Genstar Capital. This backing has fueled a strategy of both organic development and strategic acquisitions, including Circlepix (2018), BoomTown (2023), and ListAssist (2025), to expand its platform's capabilities and market reach.

The flagship product is the kvCORE Platform, which has been rebranded along with other solutions into a unified ecosystem called BoldTrail. This platform is designed to manage the entire real estate lifecycle, from lead generation to closing. Key features include customizable IDX websites, a smart CRM with AI-driven behavioral automation for lead nurturing, and comprehensive marketing tools. The CRM enables agents to track and manage leads, while automated marketing facilitates email campaigns and social media posts. The platform also offers robust business analytics and reporting to track marketing ROI and agent productivity. For teams, kvCORE provides a unique structure allowing them to operate as a "business within a business," with their own branding, lead routing, and reporting within the brokerage's main system. Additional functionalities are available through a Marketplace of add-ons, such as CORE PropertyBoost for listing marketing and CORE BackOffice for agent billing and commission disbursement.

Keywords: real estate software, proptech, SaaS, kvCORE, BoldTrail, real estate CRM, lead generation, real estate marketing automation, brokerage technology, agent platform, team real estate solutions, Joe Skousen, Ned Stringham, real estate analytics, IDX websites, property technology, Lovell Minnick Partners, Genstar Capital, real estate back office, transaction management, real estate technology partner