Insert Coin

Insert Coin

Unlocking the secrets of user engagement with gamification & behavioural sciece.

HQ location
Göteborgs Stad, Sweden
Launch date
Employees
Enterprise value
$6—9m
Company register number
556864-0527
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DateInvestorsAmountRound
-investor investor

€0.0

round
N/A

€0.0

round
investor investor investor investor

€0.0

round
*
N/A

SEK45.0m

Seed
Total Funding000k

Financials

Estimates*

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Revenues, earnings & profits over time
EUR2016201720192020202120222023
Revenues0000000000000000000000000000
% growth31 %54 %-(96 %)1743464 %9 %31 %
EBITDA0000000000000000000000000000
Profit0000000000000000000000000000
% profit margin--(44859 %)(789548 %)(65 %)(57 %)(42 %)
EV0000000000000000000000000000
EV / revenue00.0x00.0x00.0x00.0x00.0x00.0x00.0x
EV / EBITDA00.0x00.0x00.0x00.0x00.0x00.0x00.0x
R&D budget0000000000000000000000000000

Source: Company filings or news article

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More about Insert Coin
Made with AI
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Insert Coin AB is a Swedish B2B SaaS company that provides gamification technology to enhance user engagement and retention for digital products. Founded in 2018 by Carl Bjerkne and Bjorn Evers, the company developed a platform named GWEN, an acronym for Gamify the World Engine. This platform offers "Gamification-as-a-Service" (GaaS), enabling businesses to integrate game-like mechanics into their services through an API.

The core of the business is the GWEN platform, which is designed to be versatile across various industries, including fitness, eHealth, and online communities. It provides a suite of tools that allow clients to implement features such as missions, achievements, levels, and leaderboards to motivate user behavior. GWEN consists of two main products: GWEN Engage, which provides the pre-made gamification mechanics, and GWEN Insights, which offers analytics on user behavior and activity to inform engagement strategies. The platform operates on a subscription-based model and also offers a freemium version to allow potential customers to test the service. Case studies show significant client gains, such as a 71% increase in conversion for a gaming platform's onboarding process and a 47% rise in 7-day retention for a sports fan community app.

Financially, Insert Coin has secured notable funding to fuel its growth. In October 2019, it raised $1.6 million from a group of Swedish angel investors. A more significant Series A round occurred in June 2022, when the company raised approximately €4.3 million (SEK 45M), with participation from Fredrik Österberg, the founder of Evolution Gaming. This capital was intended for hiring in technology, sales, and marketing to expand the platform's strategy. The company has served prominent clients like Socios.com, Raiffeisen Bank, and HiberWorld, and by June 2022, the GWEN platform had 13 million users. In a major development, BRP Systems Group, a provider of management systems for the fitness industry, announced its acquisition of Insert Coin in January 2025 to integrate its loyalty and engagement technology.

Keywords: gamification as a service, GaaS, GWEN platform, user engagement, customer retention, loyalty platform, B2B SaaS, API integration, user behavior analytics, digital product engagement, customer onboarding, fitness technology, eHealth engagement, community apps, Carl Bjerkne, Bjorn Evers, BRP Systems Group, gamified onboarding, user retention metrics, achievement systems, reward programs

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