Insent.ai

Insent.ai operated as a business-to-business conversational marketing platform, connecting companies with prospective buyers in real-time. The company was founded in 2018 by Arjun Pillai and Prasanna Venkatesan and established its headquarters in Seattle, Washington. This was the second entrepreneurial venture for Pillai, who previously co-founded and sold Profoundis, a sales intelligence solution, to FullContact in 2016. His experience in the SalesTech and MarTech sectors directly informed the creation of Insent.ai, which was developed to address the growing importance of real-time B2B conversations and to provide a more immediate alternative to filling out forms and waiting for responses.

The platform's core function was to identify and qualify high-value visitors on a company's website and then initiate personalized conversations through a combination of human agents and AI-powered chatbots. A key feature was its ability to integrate with a client's existing marketing automation platforms and CRM systems, providing sales teams with rich data on a prospect's behavior and engagement history to facilitate more compelling conversations. Insent's technology was designed to notify a sales team instantly when a target account visited their website, enabling immediate engagement while the buyer's interest was at its peak. The business model was software-as-a-service (SaaS), with pricing based on a platform fee that included a set number of user seats, with the option to purchase more.

The company successfully raised a total of $2.12 million over two funding rounds, including a seed round of $2 million in January 2021. It was also a graduate of the Techstars Seattle accelerator program in 2019. On June 8, 2021, Insent.ai was acquired by ZoomInfo, a prominent go-to-market intelligence solutions provider. The acquisition was a strategic move for ZoomInfo to integrate a conversational chat function into its portfolio, enhancing its data activation capabilities. Following the acquisition, the Insent.ai platform was rebranded as ZoomInfo Chat. Co-founder Arjun Pillai transitioned to the role of Vice President of Strategic Growth at ZoomInfo, and co-founder Prasanna Venkatesan became Vice President of Engineering.

Keywords: conversational marketing, B2B engagement, lead qualification, real-time chat, AI chatbot, sales intelligence, marketing automation integration, CRM integration, account-based marketing, website visitor identification, customer acquisition, sales acceleration, human-first chat, ZoomInfo Chat, Arjun Pillai, Prasanna Venkatesan, Techstars Seattle, MarTech, SalesTech, lead conversion, buyer journey