InSales

InSales operates as a comprehensive e-commerce platform, providing Software-as-a-Service (SaaS) solutions for entrepreneurs and businesses in the Russian market. Founded in 2008 by Timofey Gorshkov and Andrew Stikheev, the company was established to simplify the process of launching and managing online stores, addressing common challenges such as lengthy development times and high costs associated with technical specialists. Gorshkov, who serves as the CEO, has a background in IT and project management, which has been instrumental in shaping the company's product-focused strategy. Over the years, InSales has achieved significant milestones, including winning the WebReady competition for innovative internet projects in 2009. A pivotal moment in the company's history was its acquisition by Sber (formerly Sberbank) in 2021, which integrated InSales into a larger financial and digital ecosystem.

The company's business model is subscription-based, offering various tariff plans to cater to businesses of different sizes, from startups to established enterprises. Its core offering is a platform that enables clients to manage online sales across multiple channels, including proprietary websites, major marketplaces like Wildberries and Ozon, social networks, and messengers, all from a single interface. The platform provides tools for creating a website with adaptable templates, synchronizing product catalogs and prices across various sales channels, and analyzing key business metrics such as revenue, expenses, and inventory turnover. To further automate and streamline operations for its clients, InSales features integrations with over 200 services, including payment systems and delivery services, and incorporates an AI-powered tool for generating product descriptions and responding to customer reviews.

The target clientele for InSales includes entrepreneurs venturing into e-commerce for the first time, existing online store owners seeking to switch platforms, and businesses aiming to expand their presence across multiple online venues. The platform is positioned as an all-in-one solution that can replace the need for an in-house IT department for many of its clients by handling technical aspects like hosting, security, and system administration. Following the departure of international platforms like Shopify from the Russian market in 2022, InSales provided a domestic alternative for businesses needing to migrate their online operations. The company's software is proprietary and listed in the Russian software registry.

Keywords: e-commerce platform, SaaS, online store builder, multichannel retail, marketplace integration, CMS, Russian e-commerce, Sber ecosystem, Timofey Gorshkov, online sales management, website constructor, inventory management, order management, CRM for e-commerce, payment gateway integration, shipping integration, e-commerce analytics, SaaS for retail, online business automation, digital storefront