InPlayer

InPlayer operates as a monetization platform for digital content, enabling creators and companies to generate revenue from their online media assets. Founded in 2010 with headquarters in London, the company's primary function is to provide pay-per-view and subscription solutions for video, audio, files, and HTML content. In January 2023, InPlayer was acquired by JW Player, a SaaS video platform, to broaden JW Player's monetization and audience insight capabilities.

The business model centers on enabling direct-to-consumer (D2C) revenue streams, allowing content owners to bypass reliance on advertising and algorithms. It serves a diverse client base, including broadcasters, sports leagues, educational institutions, artists, and corporations. The platform's revenue is generated by managing transactions for live events, subscriptions, and on-demand content, having processed millions of dollars in transactions. Clients can set up a direct relationship with their audience, retaining full ownership of subscriber data and analytics to inform content and pricing strategies.

InPlayer's service is a comprehensive paywall solution that integrates with numerous online video platforms like Brightcove, Kaltura, and its parent company, JW Player. Key features include customizable paywalls, subscription management, content protection, and secure payment processing. The platform supports various monetization models such as pay-per-view for live events, recurring subscriptions, and data capture for lead generation. It offers a localized buying experience with support for multiple currencies, languages, and global payment methods. Additional functionalities include geo-blocking, age restrictions, voucher codes, and detailed analytics on user engagement and revenue performance.

Keywords: video monetization, subscription management, pay-per-view, content protection, digital asset monetization, OTT solutions, identity management, paywall, live streaming, audience analytics