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Established in 2020 and headquartered in Buenos Aires, Argentina, Seenka operates as a Media Data Platform (MDP). The company provides data management solutions designed for marketing and research teams at both offline and online media brands. Its core business revolves around capturing and providing real-time datasets that allow clients to analyze content performance and optimize strategies.

The platform aggregates data from a wide array of sources, including TV channels, radio stations, websites, and social media. It offers cross-media monitoring, enabling users to track their brand and competitors across both digital and traditional campaigns in real-time. By leveraging artificial intelligence, the platform analyzes messages, media mix, and investment to help clients refine their campaigns, content strategies, and attribution models. The service is built to handle data synchronization and integration from these varied sources, presenting a unified view for analysis.

Seenka's business model is centered on its platform offering. The company grants clients access to an extensive advertising library, which includes data on over 150 categories and 2,000 brands per country in its operating regions. This allows for in-depth analysis of advertising messages, campaigns, and market trends. The company has not publicly disclosed its funding status.

Keywords: Media Data Platform, Seenka, cross-media monitoring, advertising intelligence, campaign optimization, content performance analysis, real-time data, media analytics, brand monitoring, competitor analysis, marketing data, audience insights, media investment analysis, attribution modeling, data management solutions, advertising library, offline media tracking, online media tracking, social media analytics