Informous

Informous, founded in 2010 by Len Ostroff, operates as a specialized marketing lead generation platform catering to the plastics and packaging industry. The company is headquartered in Columbia, United States, and was established to address a specific market need for targeted client acquisition within this industrial sector.

The core of Informous's business is a platform designed to empower its clients to efficiently search, segment, and target relevant users with their marketing content. This allows companies in the plastics and packaging field to streamline their marketing efforts and connect directly with potential customers who are most likely to be interested in their products and services. The business model appears to be centered around providing this targeted lead generation service, likely through a subscription or fee-based structure for access to their platform and its capabilities.

Since its inception, Informous has secured $1 million in funding over two rounds. The initial funding occurred on April 27, 2011, followed by a Seed round on May 26, 2011, which also amounted to $1 million. This seed round saw participation from three institutional investors: New Markets Venture Partners, The Grosvenor Funds, and Tribeca Venture Partners, indicating a degree of investor confidence in the company's niche market strategy and growth potential during its early years. Keywords: lead generation, plastics industry, packaging industry, marketing platform, B2B marketing, client acquisition, industrial marketing, target marketing, market segmentation, Len Ostroff, New Markets Venture Partners, The Grosvenor Funds, Tribeca Venture Partners, manufacturing marketing, business development, sales leads, industrial sales, customer targeting, marketing technology, packaging solutions