Infofed

Infofed, established in 2015 by founder and CEO Jirayod Theppipit, is a multifaceted esports entity based in Thailand with a strategic focus on the Southeast Asian market. The company operates with a mission to build a comprehensive ecosystem for the region's gaming community.

The business model is diversified across several units, including physical venues, professional team management, educational programs, and content creation. A cornerstone of its operations is the Thailand E-Sport Arena, the country's first dedicated esports facility, launched in 2018. This was followed by the establishment of the "eArena MQDC BOOTCAMP" in 2022, a professional training facility developed to cultivate talent, in partnership with property developer MQDC. Infofed provides end-to-end solutions for game providers, consumer brands, and esports communities, encompassing both online and offline platforms. Revenue streams are derived from event organization, production services, management of its own professional esports team "eArena", and operating its venues and academy.

The company's primary service is creating and managing a full-stack esports infrastructure. Its online platform, eArena.com, facilitates the organization of tournaments for professional gamers. Offline, its physical arenas serve as hubs for competitions and community events, having hosted over 50 events within the first ten months of operation. In 2022, Infofed expanded into media production by partnering with Workpoint to create "The Streamer," a reality game show designed to find new content creation talent. A significant development occurred in late 2022 when Translucia, a metaverse developer, acquired a majority stake in Infofed, signaling a future strategic pivot towards integrating esports with virtual world experiences.

Since its inception, Infofed has successfully secured multiple rounds of funding. After an initial seed round in 2018, it received further investment in February 2019 from Singapore's KK Fund and Thailand's Event Pop. Later that year, in November, the company raised a pre-Series A round led by GameWith, a Japanese gaming community, to fuel its expansion into Cambodia, Laos, and Myanmar.

Keywords: esports ecosystem, Jirayod Theppipit, eArena, Thailand E-Sport Arena, esports tournaments, gaming community, Southeast Asia esports, esports production, professional gaming, esports venue, talent management, esports academy, Translucia, GameWith, KK Fund, esports content creation, gaming boot camp, online tournaments, offline events, player development