InfoActive
Web publishers with tools to create interactive, mobile-friendly infographics with live data.
| Date | Investors | Amount | Round |
|---|---|---|---|
| investor | €0.0 | round | |
| investor | €0.0 | round | |
N/A | Acquisition | ||
| Total Funding | 000k | ||
InfoActive operated as a web application provider in the multimedia and design software industry, focused on simplifying the creation of infographics. The company was founded in 2012 by CEO Trina Chiasson and CTO Daniel Roberts. Chiasson's background was not in technology, but she successfully entered the startup world and led the company. InfoActive's core product was a web app that enabled users, without prior technical knowledge, to build interactive and mobile-friendly infographics. The platform could take an uploaded dataset and intelligently suggest a graphical representation, such as charts or maps, and would update these visuals with live data.
The company's business model centered on providing these data visualization tools to a backlog of users who saw value in the service. InfoActive participated in the FounderFuel startup accelerator program in November 2012, securing $55.1K in funding. A significant milestone was a successful Kickstarter campaign in late 2013, which raised over four times its initial $12,000 goal, ending with $55,109. The company also won an award at SXSW in 2013 for "Best Bootstrap Company". The primary market for InfoActive's tool was individuals and organizations, including small newsrooms, looking to create data-driven stories and understand complex datasets.
On August 3, 2015, exactly three years after its launch, InfoActive was acquired by Tableau Software for an undisclosed amount, reported to be more than $2 million. This was Tableau's first-ever acquisition. Following the acquisition, the InfoActive service was shut down for new users, and its three employees, including co-founders Chiasson and Roberts, joined Tableau's development team to work on mobile and cloud sharing products. Existing infographics were planned to remain available online until 2020, and Tableau directed InfoActive users to its own Tableau Public visual analytics platform.
Keywords: InfoActive, data visualization, infographics, Trina Chiasson, Daniel Roberts, Tableau Software, web application, interactive charts, live data, FounderFuel, Kickstarter, data storytelling, multimedia software, design software, data analysis, mobile-friendly infographics, data-driven stories, startup acquisition, bootstrap company, data design