Influans

Influans operated as a developer of a cloud-based consumer behavior analytics platform, established in 2014 and headquartered in Palo Alto, California. The company's core business involved leveraging big data and machine learning to analyze consumer behavior, enabling marketers and brands to deliver highly targeted and personalized real-time promotional offers. This technology provided clients with valuable insights into consumer purchasing patterns and broader market trends.

The firm's business model was centered on its sophisticated analytics platform, which served brands and marketing professionals seeking to enhance their customer interaction and marketing effectiveness. By utilizing its proprietary technology, Influans aimed to provide a clearer understanding of consumer actions, thereby allowing for more strategic marketing decisions. The company's platform was designed to process large datasets to identify opportunities for real-time customer engagement through tailored deals.

Before its acquisition, Influans was a privately held company supported by venture capital. It successfully attracted funding from several investment firms, including IRIS, Idinvest Partners, Partech, and Tekton Ventures. A significant milestone in the company's history occurred on December 17, 2018, when it was acquired by Ogury, marking the conclusion of its journey as an independent entity and its integration into a larger organization.

Keywords: consumer behavior analytics, big data marketing, machine learning personalization, real-time deals, customer insights platform, marketing technology, adtech, consumer analytics, personalized marketing, brand marketing tools, customer data platform, marketing analytics, retail technology, e-commerce intelligence, predictive analytics, user behavior analysis, targeted advertising, Ogury acquisition, Partech ventures, Idinvest Partners portfolio