Ineat Group

Ineat Group

Digital transformation services for e-commerce and marketing.

HQ location
Calais, France
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Ineat Group is a digital services company that specializes in assisting clients with their digital transformation, focusing on e-commerce, digital marketing, and user experience. Founded in 2006 by Yves Delnatte and Cyril Delbecq in Lille, France, the company started within the Euratechnologies incubator.

The firm offers services across four main areas: technology, marketing, design, and infrastructure, enabling it to create and execute customized digital solutions for its clients. It serves a range of customers from small and medium-sized enterprises to large corporations in sectors like retail, banking, and luxury. Notable clients have included Auchan, Leroy Merlin, Decathlon, AXA, and Danone.

In December 2020, Ineat Group was acquired by Astek Group, a global player in engineering and technology consulting. This acquisition was part of Astek's strategy to bolster its expertise in e-commerce and digital experience. Following the acquisition, Ineat's founders, Cyril Delbecq and Yves Delnatte, took on roles as President and CEO for North America, respectively, within the new structure. The merger aimed to leverage synergies between the two companies, expanding Ineat's access to markets in North America and other regions, while enhancing Astek's digital service offerings. The combined entity focuses on deploying unified commerce strategies and digital experience platforms.

Keywords: digital transformation, e-commerce solutions, digital marketing, IT consulting, user experience design, digital services, technology consulting, retail technology, banking technology, unified commerce, digital experience platforms, modern workplace solutions, application development, cloud migration, data analytics, IT infrastructure

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