IndigoLearn

IndigoLearn, operating under the legal entity Indigolearn Edu Tech Private Limited, is a Hyderabad-based educational technology company established in March 2017. The company was founded by a team with a complementary blend of financial and technical expertise: Sriram Somayajula, a finance professional and ISB Hyderabad alumnus; Suraj Lakhotia, an All India Rank holder in CA exams; Sathya Raghu, a CA faculty member; and Sarat Velumuri, an engineer from BITS Pilani. The founders' backgrounds are deeply rooted in the finance and accounting world, with Somayajula having held roles at Furlenco and BNP Paribas, and Lakhotia at Bharat Petroleum and Trafigura. This collective experience identified a gap in the market for high-quality, engaging preparation for notoriously challenging financial exams.

The firm operates in the online education market, specifically targeting students and professionals in the accounting and finance sectors. Its primary clients are individuals preparing for professional qualifications such as Chartered Accountancy (CA), CFA, ACCA, and CMA. The business model is centered on providing online courses through its proprietary web and mobile platform, 1FIN. Revenue is generated directly from the sale of these courses, which are offered in various formats, from comprehensive exam preparation packages to smaller, byte-sized modules covering single chapters, allowing students to purchase only what they need. This model is designed to be revenue-driven from the outset, rather than focusing on vanity metrics.

IndigoLearn’s core service is an e-learning platform that delivers courses for all levels of the CA exam—Foundation, Intermediate, and Final—as well as other financial certifications. The platform's content is distinguished by its use of interactive training modules, video tutorials, and visual effects to simplify complex topics. The courses are streamed on-demand, similar to services like Netflix, and come with unlimited views until the respective exam dates. In addition to video lectures, the company provides supplementary resources such as student-friendly notes, mock tests, and data analytics to help students track their progress. The firm also offers skill-enhancement courses in areas like Financial Modelling, Microsoft Excel, and Tally. This approach aims to make learning more enjoyable and effective, with a reported 70% success rate for students in CA exams as of March 2021.

Keywords: CA preparation, finance education, accounting courses, edtech, online learning, CFA, ACCA, CMA, financial modeling, Chartered Accountancy, exam prep, e-learning platform, Suraj Lakhotia, Sriram Somayajula, professional qualifications, accounting standards, Indian education, online tutorials, test preparation, Hyderabad startup, education technology, finance certification