IndianMoney

Suvision Holdings Private Limited, operating as IndianMoney and more recently as ffreedom app, was established in 2008. The company was founded by C. S. Sudheer, who currently serves as the CEO. His journey to creating the company was sparked by a personal encounter with an auto driver who had been misled by an insurance agent, highlighting the widespread lack of financial literacy in India. This experience shaped the company's initial mission to provide free, on-call financial advice to prevent such exploitation and educate the public on financial products.

Initially, IndianMoney.com operated on a lead-generation model, offering free financial education over the phone and earning referral fees from financial institutions without charging the end-user. This approach addressed the need for unbiased guidance on products like insurance, loans, and investments. Over the years, the company expanded its educational outreach through workshops, YouTube channels in multiple languages, and newspaper columns. In March 2020, the company launched the ffreedom app, pivoting to a broader livelihood education platform. This app offers over 800 courses on personal finance, farming, and small business development, taught by successful practitioners. The platform is designed to empower individuals, including farmers, small business owners, and homemakers, to increase their income and achieve financial independence.

The ffreedom app functions on a subscription-based model, where users pay a recurring fee for access to all courses across multiple languages, including English, Hindi, Kannada, Tamil, Telugu, and Malayalam. This business model has proven to be profitable, allowing the company to grow organically, primarily through word-of-mouth and its significant online presence. The app provides structured, practical knowledge aimed at fostering micro-entrepreneurship. It also features a community platform for users to connect with experts and peers, and a marketplace to sell their products. The company has received funding from investors such as SRI Capital and Brand Capital to support its expansion.

Keywords: financial literacy, livelihood education, skill development, micro-entrepreneurship, subscription service, online courses, personal finance, farming education, small business, edtech