India Lifestyle Network

India Lifestyle Network (ILN) operates a portfolio of digital media platforms aimed at the youth in India, including the men's lifestyle brand MensXP, the women's lifestyle platform iDiva, and Hypp, a creator management and marketing ecosystem. Founded by Angad Bhatia in 2017, ILN focuses on content, community, and commerce, reaching a significant audience with over 100 million monthly active users and 250 million monthly video views across its brands. The company's business model revolves around content commerce, leveraging its strong digital presence and creator network to engage its audience and drive product sales. Services include branded content, display advertising, influencer marketing with a network of over 5,000 influencers, and white-label content creation.

The network has undergone several ownership changes. Originally a part of Times Internet, ILN was acquired by Mensa Brands (later rebranded as BRND.ME) in December 2022 for a deal reported to be around $100 million. This acquisition was intended to enhance Mensa's brand-building capabilities by utilizing ILN's understanding of young Indian audiences and content creation expertise. However, in May 2025, ILN was sold to the RP-Sanjiv Goenka (RPSG) Group in an all-cash deal for approximately $9 million, a significant decrease from its previous valuation. Founder Angad Bhatia, who had been instrumental in building MensXP since 2009 and later ILN, exited the company in early 2025 to start a new venture and subsequently joined Network18 as CEO of Firstpost and Creator18.

Keywords: digital media, content commerce, youth lifestyle, men's lifestyle, women's lifestyle, influencer marketing, creator economy, branded content, MensXP, iDiva, Hypp, Indian media, social commerce, pop culture, digital advertising, content marketing, creator management, video content, e-commerce media, youth audience