IndexClinic.com is a health-tech startup that offers advanced lab testing and personalized treatment plans to diagnose and treat a variety of health conditions. The company operates in the healthcare market, specifically in the functional medicine sector, serving clients who are seeking a more holistic and personalized approach to their health.

The company's business model is centered around providing comprehensive health services for a monthly or annual fee. For $249 for the first 30 days or $99 per month with in-network insurance, clients receive access to board-certified functional medicine doctors and master-level nutritionists. These professionals use advanced lab tests to diagnose the root cause of diseases and create personalized treatment plans that primarily focus on nutrition and lifestyle changes, with the use of supplements or medication when necessary.

The company's revenue is generated from these membership fees, which cover unlimited doctor and nutritionist visits, lab testing, and personalized treatment plans. The company also offers additional services such as unlimited messaging, retesting, follow-up appointments, and health coach visits.

IndexClinic.com's unique selling proposition is its focus on prevention and reversal of diseases through personalized treatment plans, rather than just managing symptoms. This is achieved through advanced lab testing, which can uncover deeper health patterns or underlying causes that standard labs might overlook.

Keywords: Health-tech startup, Advanced lab testing, Personalized treatment plans, Functional medicine, Nutrition, Lifestyle changes, Membership fees, Prevention and reversal of diseases, Board-certified doctors, Master-level nutritionists.