indent

indent

Creative platform supporting writers and content creation.

HQ location
Kanagawa Prefecture, Japan
Launch date
Enterprise value
$15—23m
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DateInvestorsAmountRound
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€0.0

round
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JPY500m

Series A
Total Funding000k
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Founded in October 2019 by a team including Yuki Kamagata, Yuichi Shundo, Kazuma Shimomiya, and Satoru Imura, indent Inc. is a Tokyo-based company dedicated to supporting content creators. The company's core product is "Nola," a creative platform and writing tool designed to assist authors of novels, manga, screenplays, and game scenarios. The platform, which is accessible on both PC and mobile devices, provides features for story construction, plot creation, and manuscript writing, and has attracted over 600,000 registered writers.

The initial idea for Nola came from CEO Yuki Kamagata's personal experience of finding it difficult to write long-form novels and seeing a need for a tool to support the story creation process. Building on this foundation, indent has expanded its services to foster a complete ecosystem for writers. The company operates "Nola Novel," a novel-posting site where creators can share their work and connect with readers, and "Prologue," a platform for short stories. Furthermore, indent provides "Nola Publishing," an electronic publishing agency service that facilitates the sale of e-books.

The company's business model encompasses multiple revenue streams. It runs a studio business that acts as an agent connecting writers with companies for content development and offers commissioned production of novels, manga, and webtoons. In April 2024, indent launched its "Gensaku Agent" (original works agent) business to promote and sell Japanese novels, manga, and webtoons to companies worldwide for media adaptation. The company also supports corporations by organizing and operating writing competitions to discover new talent and original works. indent has successfully raised a total of $3.44 million in funding from investors including Nissay Capital, SMBC Venture Capital, W inc., and Ceres.

Keywords: creative writing platform, author support tools, content creation, story construction, manga production, novel publishing, webtoon, screenplay writing, Japanese IP, content agent, e-publishing, creator economy, digital comics, writing contests, storytelling software, IP development, Gensaku agent, Nola, Prologue, creative platform

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