InCrowd Sports

Established in 2015, InCrowd Sports is a data-driven marketing company that assists sports organizations in understanding and interacting with their fanbases. The company was co-founded by Aidan Cooney, Archie Woodhead, and Ciaran Fisher. Cooney, who previously founded the major sports data firm Opta Sports, identified an opportunity to create a company focused on play-by-play performance data for the European market, a venture that evolved into InCrowd. Based in London, InCrowd has expanded its services from an initial focus on app development to include advanced data systems, content delivery, and digital consultancy.

InCrowd operates by providing a suite of digital solutions and services to sports entities such as leagues, clubs, federations, and media companies. Its business model centers on helping clients engage fans, build loyalty, and generate new revenue streams through personalized digital experiences. The company makes money by offering advisory and implementation services across data, content, and technology, effectively acting as a digital transformation partner for its clients. Its client roster includes prominent names like the ECB, Formula 1, UEFA, Crystal Palace FC, and Premiership Rugby.

The company's core offering is a digital experience platform (DXP) named Bridge, which integrates data capture and reporting with tools for content publishing, gamification, and audience segmentation. This platform enables clients to bridge the gap between live events and digital interactions, creating a seamless omnichannel experience for fans across websites, mobile apps, and venues. A key feature is the use of push notifications and other messaging channels to deliver personalized content, such as automated game updates or merchandise promotions, based on detailed fan data. This data-centric approach allows sports organizations to move beyond basic demographics to understand fan behavior and preferences, leading to more effective marketing and increased commercial returns.

Keywords: sports marketing, fan engagement, sports data analytics, digital experience platform, fan loyalty, sports technology, mobile fan engagement, sponsorship activation, data-driven marketing, sports consultancy, digital transformation, fan data platform, personalized marketing, sports app development, audience segmentation, commercial revenue streams, live event integration, sports media, content delivery, fan interaction