INCOPRO

INCOPRO operates as a specialized online brand and intellectual property protection provider, now integrated into Corsearch following its acquisition in June 2021. The company was established in London in 2012 by a team that included intellectual property lawyer Simon Baggs and technology expert Bret Boivin. The founding vision stemmed from the realization that technology was essential to effectively combat the escalating online infringement landscape, a conclusion Baggs reached through his extensive litigation experience at the law firm Wiggin. The company's creation was a direct result of landmark cases, like the Newzbin litigation, which highlighted the need for technology-driven solutions to support rights holders in tackling online piracy.

The firm’s business model is centered on providing technology-enabled services to enterprise clients. It serves over 750 global brands across diverse sectors such as fashion, luxury goods, automotive, and pharmaceuticals, helping them protect revenue, consumer trust, and brand reputation from the dilution caused by counterfeiting and IP abuse. Revenue is generated by offering these comprehensive brand protection solutions that address counterfeits, grey market sales, brand abuse, and online piracy. The company's acquisition by Corsearch was a strategic move to combine forces, enhance technological innovation, and provide a more powerful, unified front against online brand erosion.

INCOPRO’s core offering is the Talisman platform, a system that integrates big data, machine learning, and proprietary clustering technology to address brand infringement at scale. Talisman systematically scans a vast digital landscape, including e-commerce marketplaces, social media, and websites, to detect and analyze instances of IP abuse. Key features include network analysis, optical character recognition (OCR), and logo detection to identify networks of infringers that might otherwise go unnoticed. This intelligence-led approach allows the platform to find, prioritize, and initiate action against infringing content, often facilitating takedowns within 8 to 24 hours. The service is augmented by a global team of expert analysts, many fluent in over 45 languages, who provide the human expertise needed to interpret the data and execute enforcement strategies effectively.

Keywords: brand protection, intellectual property, anti-counterfeiting, IP enforcement, online piracy, Talisman platform, Corsearch, trademark protection, grey market, copyright infringement, brand abuse, IP litigation, Simon Baggs, Bret Boivin, network analysis, counterfeit detection, online threat mitigation, digital brand safety, IP monitoring, e-commerce protection