Incoming Media

Incoming Media, founded in 2011 by David McKeague, Adam Tom, Bob Hitching, and Maximilian Ott, operated as a mobile video engagement platform based in Sydney, Australia. The company's core business centered on a technology that aimed to enhance the mobile video experience for users of video-based applications. Its target clients were mobile video app developers and content providers.

The platform's primary function was to predict which videos would interest a viewer and then pre-load that content onto their mobile device. This was achieved through a combination of data science, machine learning, and data networking to analyze viewer interests and behavior. The technology, delivered via an on-device SDK and a cloud-based backend, was designed to enable instant video start times, eliminate buffering, and ensure HD quality, thereby increasing user engagement and session length. The system also aimed to reduce the mobile data costs associated with streaming by pre-loading content over Wi-Fi networks when possible. For its clients, Incoming Media provided a control panel to manage the push video services, configure content, target audiences, and view real-time engagement analytics.

Throughout its operation, Incoming Media secured $6.02 million in funding from investors including Cicada Innovations, Citrix Startup Accelerator, Intel Capital, and Warner Bros. In March 2018, the company was acquired by OVO Mobile in a merger and acquisition deal valued at $13 million.

Keywords: mobile video engagement, video pre-loading, predictive data analytics, machine learning, content delivery, mobile SDK, push video notifications, mobile video DVR, viewer behavior analytics, contextual analytics, video content pre-positioning, mobile video optimization, user engagement platform, video streaming technology, ad monetization, churn reduction, OVO Mobile acquisition, Cicada Innovations, Intel Capital, Warner Bros.