Incolmotos Yamaha

Incolmotos Yamaha S.A. is the exclusive assembler and distributor of Yamaha motorcycles in Colombia, and also commercializes the brand's musical instruments and e-bikes. The company's origins trace back to 1972 through a company called Furesa S.A., which established the initial contacts with Yamaha Motor Co., Ltd. Incolmotos was officially founded in 1976, initially as a subsidiary of the textile company Coltejer, before becoming an independent entity. The first motorcycles were assembled in October 1975. By 1999, Yamaha Motor Co. gained a majority stake in the company.

Francisco Sierra, a mechanical engineer, has been a central figure in the company's history, leading it from its early stages and currently serving as the President of the Board. His leadership was instrumental in establishing the brand's commercial success and its social and cultural impact. He also served as Colombia's ambassador to Japan, where he was recognized for his efforts against human trafficking. The current president of the company is Juan Carlos González.

The business operates through distinct divisions for motorcycles, musical instruments, and financial services. The motorcycle division is its core, offering a wide range of models from street bikes to scooters and off-road vehicles. The musical division, which began operations in 1989, imports and distributes Yamaha musical instruments and audio equipment, including pianos, guitars, and digital mixers. In 2022, the company launched Yamaha Motor Finance Colombia S.A.S. (YMFCO) to provide consumer and dealer financing for its products, including motorcycles and musical instruments, aiming to boost sales and customer acquisition.

Headquartered in Girardota, Antioquia, Incolmotos Yamaha operates a modern assembly and painting plant. Its administrative building is LEED Gold certified for its sustainable design, which includes a photovoltaic generation plant and rainwater treatment systems. The company has a strong focus on corporate social responsibility, primarily through the Incolmotos Yamaha Foundation. The foundation runs educational programs in motorcycle mechanics and provides music education to underprivileged children across the country.

Keywords: motorcycle assembly, musical instruments, financial services, corporate social responsibility, automotive, consumer goods, Colombian market, e-bikes, technical training, music education