INCLUD
Online, affordable premium apparel brand for children.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor | €0.0 | round |
* | $1.5m | Seed | |
| Total Funding | 000k | ||
INCLUD is an Indian direct-to-consumer (D2C) kidswear brand that provides affordable and stylish clothing for children aged 0-14. The company, legally known as Aspiring Brands Private Limited, was founded in April 2023 by Ashwin Rastogi. Rastogi, an alumnus of the Birla Institute of Technology and Science, Pilani, brought experience from the investment sector with firms like Premji Invest and Eight Roads Ventures, as well as operational expertise from fast-fashion companies Club Factory and Urbanic. He identified a gap in the Indian kidswear market for a brand that catered to the modern mother, who is often the primary decision-maker for household purchases.
The Gurugram-based startup operates as an internet-first brand, offering a wide catalogue of over 5,500 styles through its website and mobile application. Products include a diverse range of apparel such as t-shirts, dresses, jeans, and sweatshirts, as well as accessories. The business model focuses on providing trendy, premium-quality designs at competitive prices, with items starting as low as Rs 449, to make fashion accessible to a broad consumer base across India. The company's strategy targets mothers who are looking for unique and contemporary styles for their children.
Since its inception, INCLUD has demonstrated significant growth, reporting monthly sales of up to Rs 2 crore within its first year. In April 2024, the company secured $1.5 million in a seed funding round led by Incubate Fund Asia, with participation from Escape Velocity and other investors. These funds are allocated towards enhancing its supply chain through vertical integration with suppliers, developing in-house technology, and increasing brand awareness. The company also has plans to expand its product lines to include mother-centric categories like womenswear and home goods.
Keywords: kidswear, children's fashion, D2C apparel, Indian startup, affordable fashion, online retail, kids clothing, e-commerce, children's apparel, Ashwin Rastogi, direct-to-consumer, fashion brand, stylish kids clothes, toddler fashion, baby clothes, online shopping, Aspiring Brands, fast fashion, kids accessories, clothing for children