Inceptev

Inceptev, founded in 2022 by Venkat Viswanathan and Matthew Guttenberg, operates as a simulation-first electric vehicle (EV) data company based in Pittsburgh, Pennsylvania. The firm emerged as a startup from Carnegie Mellon University, leveraging advanced battery intelligence and machine learning to address the complexities of fleet electrification. Co-founder Venkat Viswanathan is a recognized expert in EV technology and battery science, also serving as a faculty member at the University of Michigan. His expertise was instrumental in developing the company's core technology.

The company's primary offering is a data analytics platform designed to de-risk the transition to electric fleets for its clients, which include companies, governments, and other organizations. Inceptev's patented technology provides performance forecasting and optimizes fleet operations planning, helping managers make informed purchasing decisions. By simulating EV performance under real-world conditions—factoring in variables like terrain, weather, traffic, and cargo—the platform helps businesses avoid unnecessary vehicle upgrades and improve logistical efficiency. This approach directly counters common barriers to EV adoption, such as range anxiety and uncertainty about charging infrastructure.

The business model centers on providing this proprietary data and analytics service to commercial fleet operators. This allows clients to understand fleet performance before committing to asset purchases, thereby saving money and reducing operational deployment uncertainty. A significant milestone in the company's history was its acquisition by Motive, an AI-powered Integrated Operations Platform, on June 17, 2025. This event integrated Inceptev's battery intelligence software into Motive's broader fleet management platform. Following the acquisition, Venkat Viswanathan joined Motive as a strategic advisor, continuing to guide the technology's development.

Keywords: Inceptev, electric vehicle data, fleet electrification, EV simulation, battery intelligence, fleet operations planning, EV performance forecasting, commercial fleet management, EV analytics, charging infrastructure planning, Venkat Viswanathan, Matthew Guttenberg, Motive acquisition, Carnegie Mellon startup, vehicle-to-grid, V2G, fleet logistics, transportation optimization, CleanTech, battery management