Incase
A better experience through good design..
| Date | Investors | Amount | Round |
|---|---|---|---|
| investor | €0.0 | round | |
N/A | Acquisition | ||
| Total Funding | 000k | ||
Incase Designs Corp. is a company focused on designing and manufacturing protective mobility solutions, primarily for the Apple product ecosystem. Established in 1997, the firm was founded by individuals with backgrounds in industrial design from companies like Nike and IDEO. The company's co-founders include Tony Held and Bobby Chang. Originating from a garage in Northern California, the company's design philosophy is deeply rooted in the lifestyles of creative professionals who utilize Apple devices. Its business operations are centered on the direct-to-consumer sale of its products through its website, as well as distribution through major retailers like Apple, Best Buy, and Target.
The company's product portfolio is extensive, including backpacks, shoulder bags, duffel bags, and protective cases for MacBooks, iPhones, and iPads. It also produces accessories for other technology products like cameras and drones. A key aspect of Incase's product development is its focus on material quality and functionality, using materials such as Woolenex—a blend of 300D and 600D polyester fibers—to create lightweight and weather-repellent products. In 2021, the company launched its A.R.C. (A Responsible Carry) collection, which features bags made from sustainable recycled polyester and includes RFID-blocking pockets for enhanced security. Recently, Incase entered into a strategic partnership to acquire and continue Microsoft's line of PC accessories, including ergonomic keyboards and mice.
Over its history, Incase has experienced significant corporate milestones. The company was first acquired by investment group Swander Pace Capital in 2010. In September 2015, it was acquired by Incipio Technologies Inc., a manufacturer of mobile device accessories. This acquisition was intended to leverage Incipio's global distribution network and logistics to expand Incase's international presence, while allowing Incase to operate as a stand-alone brand and retain its Southern California headquarters. The company has a history of collaborating with artists and brands such as Supreme and APC to create culturally connected products.
Keywords: device protection, Apple accessories, MacBook cases, iPhone cases, laptop backpacks, camera bags, tech accessories, creative professionals, mobility solutions, product design, consumer electronics accessories, protective gear, travel accessories, sustainable materials, Woolenex, A.R.C. collection, ergonomic keyboards, PC accessories, tech tote, hardshell cases