Inboundgeo

Inboundgeo offers a media analytics platform focused on bridging the gap between anonymous website traffic and direct mail marketing. Founded in 2009 and based in Dallas, TX, the company provides a service that identifies the physical addresses of website visitors, enabling businesses to send targeted direct mail. This process aims to remarket to potential customers who did not convert during their online session.

The service operates by using a proprietary web crawler to analyze visitor behavior on a client's website. This technology allows clients to set up specific filters for their direct mail campaigns based on user activity, such as products viewed, interest in particular brands, or items above a certain price point. Marketers can also target audiences based on demographics like age, income, and gender, or by the visitor's proximity to a physical store location. Once a visitor's actions trigger a pre-defined filter, a direct mail piece, such as a postcard, is automatically dispatched, reportedly arriving within 72 hours. The system identifies mailing addresses through GPS targeting associated with the visitor's device, rather than relying on IP addresses.

The company was launched in Dallas in the fall of 2013 by Michael Sitarzewski, a veteran entrepreneur and the founder of Epic Playground. The platform's business model appears to be usage-based, with a reported price of $1.50 per direct mail piece, which covers design, printing, and postage. Inboundgeo's primary clients include retail, consumer, and luxury brands seeking to engage with non-converted website traffic through a physical marketing channel. The company has secured $728K in funding and holds a patent for "Network geolocation determination for direct mailings," filed in late 2013. It also made an acquisition of Podcast Ready in December 2010.

Keywords: direct mail marketing, retargeting, lead generation, customer analytics, marketing automation, physical address identification, website visitor tracking, geo-targeting, consumer marketing, retail marketing, luxury brand marketing, Michael Sitarzewski, Epic Playground, postcard marketing, non-converted leads, marketing analytics, data-driven marketing, multi-channel marketing, offline marketing, customer engagement