InAppFuel

InAppFuel, founded in 2013 by Ilya Nikolayev, operated from New York City as a monetization and player engagement solution provider for the mobile application market. The company's core offering was a Software Development Kit (SDK) designed for mobile developers.

The business targeted mobile app creators looking to enhance their revenue streams and improve user retention. Its business model centered on providing this SDK, which allowed for the quick implementation of pre-built minigames, such as slots and scratch-offs, directly within a host application. The primary value proposition was the ability to integrate these engagement and monetization features in a few hours, thereby offering a streamlined path for developers to generate incremental income and boost user activity.

The service functioned by giving users of the integrated apps opportunities for engagement through gaming mechanics, a common strategy in the freemium app space. This aimed to increase the time users spent in the app and provide a foundation for in-app purchases or ad-based revenue. According to industry data, InAppFuel is now considered a deadpooled company. Keywords: InAppFuel, Ilya Nikolayev, mobile monetization, SDK, in-app minigames, user engagement, app revenue, player retention, mobile developer tools, gamification, slots SDK, scratch-off games, monetization platform, ad revenue, in-app purchases, mobile gaming, deadpooled, New York startup, app development, engagement SDK