Imvision

Imvision, founded in 2014 by Sharon Mantin, Yossi Barshishat, and Eli Plotnik, established itself as a specialized provider of API security solutions based in Tel Aviv, Israel. The company's trajectory culminated in its acquisition by Intuit on December 21, 2021, for an estimated $50 million. Prior to the acquisition, Imvision had secured approximately $8 million in funding from investors, including Pitango, CE Ventures, and Elron Ventures.

The founding team brought together significant experience in technology and security. Sharon Mantin, who served as CEO, had a career in product management and marketing, including roles at Texas Instruments and Orckit-Corrigent, before co-founding Imvision. This background in the technology sector informed the company's focus on addressing application security. Yossi Barshishat held the position of VP of R&D, while Eli Plotnik served as Chairman.

Imvision's core business revolves around a full lifecycle API security platform designed for enterprise clients, including Fortune 500 companies. The platform operates by automatically discovering, testing, and protecting APIs. It addresses the market need for enhanced security in an environment where businesses increasingly rely on APIs to connect services and data. The business model is centered on providing this comprehensive security platform to enterprises to safeguard their business applications from API-related attacks.

The company's product, the API Anomaly Management Platform, utilizes Natural Language Processing (NLP) and machine learning to analyze network traffic and understand the unique business logic and behavior of each API. This allows the platform to identify and mitigate potential breaches by detecting subtle threats, data exposure, and anomalous user activity. Key features include the automatic discovery of APIs from code to production, data-driven behavioral analysis, vulnerability assessment, and risk scoring. The platform is designed to eliminate security blind spots and provides integration with cloud services such as AWS and Azure.

Keywords: API security, application security, network security, cybersecurity, anomaly detection, behavioral analytics, machine learning, natural language processing, data breach prevention, vulnerability assessment, Intuit acquisition, enterprise security, cloud security, API discovery, risk scoring, Tel Aviv startup, Sharon Mantin, Yossi Barshishat, Eli Plotnik, API protection