Impact
Facilities management software solutions.
| Date | Investors | Amount | Round |
|---|---|---|---|
| investor | €0.0 | round | |
N/A | Acquisition | ||
| Total Funding | 000k | ||
Impact Marketing Communications Limited operates as a public relations and marketing support agency targeting a diverse client base across multiple industries. The firm was established to address a perceived need among small to medium-sized businesses for flexible marketing services. Initially launched by Annabel Gilbert in December 2011, the company evolved into a partnership in August 2014 when Kate Brown joined to manage an expanding workload.
Annabel Gilbert's background includes a decade in national account management for food producer Cranswick Country Foods, where she worked with major retailers like Sainsbury's and Morrisons on well-known brands. This experience provided her with a foundation in new product development, promotional activities, and customer communication. She later transitioned to a marketing manager role at Smiffy's, gaining hands-on experience in brand promotion. Kate Brown holds a BSc in Business and Marketing from Cass Business School and previously worked at Staples UK Retail, where she managed budgets, advertising, and the company's loyalty program, focusing on database management and direct marketing campaigns.
The company's core business revolves around providing tailored marketing and communications strategies. It offers a suite of services that includes public relations, brand shaping, identifying new product and promotional opportunities, and managing customer communications. The agency prides itself on building long-term relationships with its clients, which span a wide variety of sectors. The business model appears to be service-based, delivering project-based or ongoing marketing support tailored to the specific needs of each client.
Keywords: marketing support, public relations, SME marketing, brand shaping, customer communications, promotional opportunities, UK marketing agency, account management, direct marketing, retail marketing, food industry marketing, brand promotion, partnership, flexible marketing, B2B services, client relationship management, marketing strategy, communications consultancy, Annabel Gilbert, Kate Brown