imobles

MySide, formerly known as imobles, is a Brazilian proptech company that has introduced the "Personal Shopper Imobiliário" (Real Estate Personal Shopper) model to the country. Founded in 2019 by Ronal Balena, the company operates as a buyer's agent, exclusively representing the interests of the homebuyer, in contrast to traditional real estate brokers who work for the seller. This model focuses on assisting the buyer throughout the entire property acquisition process, from planning and searching to negotiation and post-move support.

The company rebranded from imobles to MySide to better communicate its core value proposition of being on the buyer's side. The business generates revenue by earning a commission of around 5% on the property's value upon a successful sale, similar to a traditional real estate agency, but all services are provided exclusively for the buyer without additional costs. MySide serves clients looking for apartments in cities across Brazil, including Curitiba, Florianópolis, Goiânia, Balneário Camboriú, and Itapema.

MySide has secured multiple funding rounds to fuel its expansion. In 2020, it raised R$1 million in a round organized by Potato Valley Ventures and Darwin Startups. This was followed by a larger seed round of R$7 million in late 2021, led by FEBA Capital with participation from Terracotta Ventures. The company's headquarters are located in Goiania, Brazil.

Keywords: real estate personal shopper, buyer's agent, proptech, Brazilian real estate, property acquisition service, real estate consulting, homebuyer representation, apartment search, real estate investment, MySide, imobles, Ronal Balena