immowelt

Immowelt serves as a comprehensive online marketplace for real estate in Germany, Austria, and Switzerland, functioning as a key digital intermediary between sellers, landlords, real estate agents, and prospective buyers or tenants. The company's origins trace back to 1991 when Carsten Schlabritz and Jürgen Roth founded Data Concept GmbH with the goal of creating user-friendly software for real estate agents. This venture led to the launch of the immowelt.de portal in 1996, which established the foundation for the company's subsequent growth. A significant milestone occurred in 2015 when Immowelt AG merged with its competitor Immonet, forming the Immowelt Group and solidifying its position as one of Germany's leading real estate portals. Today, the company operates under AVIV Germany GmbH and is part of the AVIV Group, a subsidiary of Axel Springer SE, which became the sole owner in 2019.

The company's business model is twofold. Primarily, it operates as an online classifieds platform where users can list and search for residential and commercial properties for rent or sale. Revenue is generated through listings fees paid by professional clients like real estate agents, contractors, and financial institutions, as well as private sellers and landlords. The second pillar of its business is the development and sale of CRM software tailored for the real estate industry. Products like estatePro, EstateOffice, and EstateSmart offer agents tools for managing property listings, client leads, office administration, and marketing. This software-as-a-service (SaaS) model provides a recurring revenue stream and integrates professionals into the Immowelt ecosystem.

Immowelt's service portfolio is designed to address various needs within the property transaction lifecycle. For consumers, the platform provides extensive property search filters, a map-based search, mortgage calculators, and an online property valuation tool. Recently, it introduced a free advisory service to guide property owners through the sales process, from document acquisition to finding local agents. For real estate professionals, Immowelt offers specialized tools to enhance their operations. The "Profi-Termin" tool helps property owners find and schedule appointments with agents, while other features provide market data and lead generation capabilities. The platform has also expanded its services through strategic acquisitions, such as DIMBEG, to offer expertise in property valuation and tax optimization, and Neuraum Ventures, a platform for new home construction.

Keywords: real estate marketplace, property portal, German real estate, Immowelt Group, AVIV Group, Axel Springer, online classifieds, property listings, CRM for real estate, Carsten Schlabritz, Jürgen Roth, estatePro, Immonet, property search, rent property, buy property, real estate software, proptech, real estate valuation, agent tools, housing market Germany, property management software, digital real estate